Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work. The post The changing SERP: Understanding…

We recently reported about the changes in the featured snippets being shown in Google. Yesterday…

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose…

Google says it aims to open up more data to show what’s being searched around the world.

Learn what big content is and how you can begin to think about your own content asset ideas this way. The post An Introduction to Using ‘Big Content’ For Link Building by @BrockbankJames appeared first on Search Engine Journal .

Check out the new Google Finance, which means many will lose the “portfolio” feature in the old Google Finance.

Social advocacy programs can help drive employee retention and customer acquisition. Here’s how you can do it. The post Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler appeared first on Search Engine Journal .

A full review of SEO PowerSuite, which helps you perform website audits, set up reporting and tracking, spy on your competitors, and build links.

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to the competition.