Google’s John Mueller said that if you implement structured data on a page, that structured data should match the content visible on your page…

Google has implemented a subtle, new change to search results across mobile and desktop.

Learn how to navigate the process of earning your Google AdWords certification in this step-by-step guide.

Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues. The post Google showing knowledge graph data in local panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google has been saying for a year or so that they are moving from a mobile first world to an artificial intelligence first world but we’ve been told, at least in search, machine learning won’t take over the algorithm – at least not yet…

These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.

Use Instagram to your advantage.

Learn how you can gain maximum SEO value – and more – through content from industry veteran Loren Baker.

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave several channels into our marketing strategy, putting our brand in front of more potential leads.

Following the Google Vince update, big brands began quickly appearing for broad-level, high-volume keyword searches. The post Google’s Vince Update: The Day Big Brands Won by @joshuacmccoy appeared first on Search Engine Journal .