Archive for December, 2017

SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

2017/12/22

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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SEO Snippets: Google Starts Up The Short Webmaster Videos Again

2017/12/22

I am so happy to see the announcement that Google is now starting up these short SEO/webmaster videos to answer one question at a time within a few minutes. Yes…

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Brute Force Password Hacks on the Rise by @martinibuster

2017/12/22

A subReddit hacking, 1.4 billion stolen passwords, and a WordPress attack are reminders that passwords matter, regardless of your CMS. The post Brute Force Password Hacks on the Rise by @martinibuster appeared first on Search Engine Journal .

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6 ways ad agencies can thrive in an AI-first world

2017/12/22

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

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Google’s John Mueller: Nofollow All Guest Posts Links

2017/12/22

Google’s John Mueller said that if it was him, he would nofollow all guest blog posts links – even if you are a regular contributor to a site and you write very high quality content, just nofollow the links out to your own site…

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The enterprise business of SEO: Communicating to the C-suite

2017/12/22

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land

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Facebook Analytics: A Beginner’s Guide by @AdamHeitzman

2017/12/22

Facebook Analytics’ omni-channel reporting provides this precious data. Here’s how to use it

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Search in Pics: Google’s Velociraptor, playroom & frosty lawn

2017/12/22

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

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Search Buzz Video Recap: Google Algorithm Update, Guest Blog Posts, Rich Results & Eric Schmidt

2017/12/22

This week in search, Google confirmed they did many minor updates around the time of what I called the Maccabees update.

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How to Create a Digital Marketing Predictive Analytics Model by @overthetopseo

2017/12/22

Here’s how predictive analytics models can help you completely transform every aspect of digital marketing. The post How to Create a Digital Marketing Predictive Analytics Model by @overthetopseo appeared first on Search Engine Journal .

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