Here is a recap of what happened in the search forums today…

Posted by sherrybonelli An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads appeared first on Search Engine Land

Ginny Marvin over at Search Engine Land captured Google testing a massive promotion for Google Express in the mobile search results. It is called “Get it with Google Express” and it shows to some US searchers when Shopping Ads contain some Google Express results…

The latest case study on ways in which targeting algorithms determine the kinds of ads we see. The post There’s nothing stopping climate change deniers from using Google AdWords appeared first on Search Engine Land

CNBC report says product promotions on Alexa are already being tested. The post Report: Amazon in discussions with consumer brands about ads on Alexa appeared first on Search Engine Land. Please visit Search Engine Land for the full article

There is an interesting new thread at the Black Hat World forums around a site that saw its rankings drop recently, and them trying to figure out if it is related to the acquisition of PBN based links from about four months ago…

Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target

Google has announced that they have published their Google Assistant and voice search quality guidelines, similar to how Google published their search quality raters guidelines…