If you look at any Google local result, the local knowledge panel section, and look at the images section…

Facebook now offers an easy solution for split testing ads — also referred to as A/B testing. The post Facebook Makes it Easier to Split Test Ads by @MattGSouthern appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Bing has launched a new feature that will allow users to add price extensions to search ads. The post Bing Ads Introduces Price Extensions by @MattGSouthern appeared first on Search Engine Journal .

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Google Maps has been updated with a feature that will indicate when there’s a confirmed active shooting near your location. The post Google Maps Now Highlights Locations of Active Shootings by @MattGSouthern appeared first on Search Engine Journal

I didn’t see this coming but it seems the reason Ben Gomes is now head of Google search is because John Giannandrea who replaced Amit Singhal a couple years ago was not necessarily fired or demoted but rather he is going to Apple…

Apple must succeed in AI if it is to remain competitive with rivals.

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. The post 7 ways to turn a webinar into a stream of link-attracting content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Here’s why good PR is so important to SEO and 11 ways you can go and get coverage. The post Why PR Is Crucial to SEO & 11 Ways to Get Coverage by @seo_travel appeared first on Search Engine Journal .