As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today CMOs Say Digital Marketing Is Most Effective: Nielsen Study Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers.

Today on the Google home page across most countries is a special Doodle, Google logo…

Instagram confirmed it has decided against the idea of alerting users when a screenshot is taken of their story. The post Instagram Decides Not to Alert Users When Screenshots Are Taken by @MattGSouthern appeared first on Search Engine Journal

Google’s John Mueller said on Twitter that the order of the URLs in your XML Sitemap files does not matter.

Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experiences. The post Google to Better Communicate Why Certain Ads Shown by @MattGSouthern appeared first on Search Engine Journal .

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Search Console has begun showing site owners how often Web Light search results are served to users. The post Google Search Console Now Shows Data About Web Light Search Results by @MattGSouthern appeared first on Search Engine Journal .