While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketers expect to increase their digital media spend as a percentage of their total advertising budget in the next 12 months. No doubt, paid search is on the digital spend list

As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time! Please visit Search Engine Land for the full article

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel. Please visit Search Engine Land for the full article

PPC Chat on Twitter posted a screens hot and video of a new treatment to Google Shopping ads on mobile search.

Google is hosting their very first Google Dance Zurich event on September 21, 2018. Google has been hosting many international Google Dance events outside of the main GooglePlex location recently. This one takes place at the Google Switzerland office with speakers including John Mueller, Behshad Behzadi and Na’ama Zohary

Here is a recap of what happened in the search forums today…

Google’s John Mueller said that Google ignores a lot of links on EDU TLDs because they are more often link spam targets. Google said there is a misconception that EDU links are more valuable, hence why they are more of a spam target and thus why Google ignores more spammy links here then other places.

Here is our monthly Google Webmaster report with the big ticket item being the Google Medic Update coverage, with some other updates this past month as well.

Google is testing showing searchers a section in search called “relevant history.” It seems to show your past searchers that are relevant to the search you just triggered right now. This feature brings awareness to Google storing your search history.

Authenticity: it’s treasured, but in short supply. TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is at risk