Archive for May, 2019

Facebook’s Best Practices For Maximizing Video Distribution via @MattGSouthern

2019/05/15

Facebook has published a set of best practices to help pages achieve greater reach with video posts. The post Facebook’s Best Practices For Maximizing Video Distribution via @MattGSouthern appeared first on Search Engine Journal .

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Daily Search Forum Recap: May 15, 2019

2019/05/15

Here is a recap of what happened in the search forums today…

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Google Ads New Discovery Ads, Gallery Ads, Showcase Shopping Ads, App Deep Linking & More

2019/05/15

Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over here. Here is a very brief recap of these announcements.

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Yoast SEO 11.2 lets webmasters tailor their schema output

2019/05/15

New filters facilitate adding or removing from the schema graph.

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SEOs Not Happy With Google Ads Announcements

2019/05/15

As I briefly covered, Google announced tons of new ad features yesterday – two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massive.

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Google Marketing Live Day 1: Everything You Need to Know via @digital_future

2019/05/15

Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live. The post Google Marketing Live Day 1: Everything You Need to Know via @digital_future appeared first on Search Engine Journal

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54% of Podcast Listeners Will Consider Buying From Brands They Hear Advertised via @MattGSouthern

2019/05/15

A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast. The post 54% of Podcast Listeners Will Consider Buying From Brands They Hear Advertised via @MattGSouthern appeared first on Search Engine Journal .

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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

2019/05/15

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Please visit Search Engine Land for the full article.

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“Trips” consolidates Google’s travel offerings

2019/05/15

Enables advertisers and marketers to reach travelers on desktop and mobile. Please visit Search Engine Land for the full article.

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Google: No Changes With Search Algorithm Or Infrastructure

2019/05/15

Last Friday I reported about potential Google search ranking updates and then SEJ reported that I was wrong and it was an infrastructure update. Well, we both were wrong according to Google – Google said there were no recent changes around algorithm changes or infrastructure changes

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