Archive for September, 2019

Google Ads Offers More Choices for Automated Bidding Strategies via @MattGSouthern

2019/09/11

Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from. The post Google Ads Offers More Choices for Automated Bidding Strategies via @MattGSouthern appeared first on Search Engine Journal .

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How to Get Organic Traffic That Isn’t From Google via @BrianHarnish

2019/09/11

Discover seven ways to get organic traffic from sources other than Google. The post How to Get Organic Traffic That Isn’t From Google via @BrianHarnish appeared first on Search Engine Journal .

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Vlog #15: Mel Carson On Early Days Of Search, Working At Microsoft Ads To Starting His Own Firm

2019/09/11

In episode #15 of the vlog series at the Search Engine Roundtable I interviewed Mel Carson (@melcarson) of Delightful Communications…

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Pagination Back For The Google Local Maps Search Results

2019/09/11

Last week we reported that the pagination feature for the Google Maps local results went away. Well, now it appears to be back

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Search & the Emotional Response to Information Seeking via @kim_cre8pc

2019/09/11

Discover how developments in neuro-information science and biometrics are shaping the future of search. The post Search & the Emotional Response to Information Seeking via @kim_cre8pc appeared first on Search Engine Journal .

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Lucidworks’ new feature promises enhanced internal site search customization

2019/09/11

Also claims it’ll allow retailers to optimize search without having to call on IT dept. Please visit Search Engine Land for the full article

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Googler Cookie

2019/09/11

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Google Ads Bans Speculative & Experimental Medical Treatments

2019/09/11

Google Ads is no longer allowing ads in its search network and other ad networks for products or services that promote speculative and/or experimental medical treatments. This includes Stem cell therapy, cellular (non-stem) therapy, gene therapy, and similar forms of regenerative medicine, platelet rich plasma, biohacking, do-it-yourself (DIY) genetic engineering products, and gene therapy kits.

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Content Marveling: Wonder and Astonishment in Marketing

2019/09/11

Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “ Content Marveling ” is the practice of bringing greater wonder and astonishment to traditional content marketing , and can be applied in both the worlds of direct-to-consumer and enterprise business-to-business, to engage and delight your audience. Marketing efforts spending huge amounts of paid placement advertising, ever-more-ludicrous click-bait headlines and tactics, and even illicit black-hat methods are all used to simply get us to pay attention to marketing messages.

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