Archive for February, 2020

YouTube for Beginners: How to Set up Your Channel via @ChandalN

2020/02/21

Looking to start promoting your own content on YouTube? Here’s how to set up your YouTube channel the right way.

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New local SERP live in Europe

2020/02/21

Branded directory buttons are being displayed above the map. Please visit Search Engine Land for the full article

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3 Alternative Link Building Tactics to Use Now via @jamarketer

2020/02/21

Tap into these three alternative link building tactics that can dramatically improve your rates of link acquisition.

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How to Keep Your Business Going After a Loved One Kills Themselves via @heatherlloyd

2020/02/21

Keeping the business doors open after a loved one kills themselves is hard. But it’s possible. Here’s my story

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How to tackle rising Facebook CPAs

2020/02/21

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Please visit Search Engine Land for the full article

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Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct…

2020/02/21

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study Revenue growth is a top challenge for B2B brands, and some 84 percent of B2B sales and marketing professionals say that revenue responsibility rests with both sales and marketing, however 37 percent say the two functions aren’t optimally aligned — some of the findings in new survey data from Leandata and Sales Hacker

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New Bing Webmaster Tools – Tons Of Screen Shots

2020/02/21

Bing announced phase one of the new Bing Webmaster Tools last night at SMX West. I covered it at Search Engine Land in some detail but here are some more detailed screen shots, now that I have access to it.

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Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

2020/02/21

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Google Posts Now Supports Multiple Photos & Videos

2020/02/21

Did you know you can now upload multiple photos or videos to your Google Posts in Google My Business? Previously, it was one image or video per Google Post but now you can do up to ten, I believe.

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Google Testing Massive Images In Search Results Again

2020/02/21

A few weeks ago we saw Google testing this more open design. Well, Google is back at it and just look at this, look at how massive these images are in the search results.

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