Archive for April, 2020

What B2B Marketers Need to Know about Optimizing Content with Video Analytics

2020/04/16

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day.

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Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic

2020/04/16

Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for. Please visit Search Engine Land for the full article.

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SMX Overtime: Schema and structured data — hidden gold for SEOs

2020/04/16

Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages. Please visit Search Engine Land for the full article.

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TikTok vs. Snapchat: A guide for marketers

2020/04/16

A look at the key differences between Snapchat and TikTok. Please visit Search Engine Land for the full article.

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Google is Fixing an Issue Affecting Large Images in Google Discover via @MattGSouthern

2020/04/16

Google confirms it is fixing an issue that’s preventing non-AMP pages from displaying large images in Google Discover. The post Google is Fixing an Issue Affecting Large Images in Google Discover via @MattGSouthern appeared first on Search Engine Journal

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Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery via @MattGSouthern

2020/04/15

Instagram is rolling out a tool businesses can use to promote food delivery and gift card purchases in their stories. The post Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery via @MattGSouthern appeared first on Search Engine Journal .

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Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub

2020/04/15

Earlier this month, Amazon Ads announced that Product targeting would be available on Sponsored Display for US sellers. The post Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub appeared first on Search Engine Journal .

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Big Amazon affiliate commission rate cuts among latest program changes

2020/04/15

Amazon Associates will start to see lower commissions on many popular product categories. Please visit Search Engine Land for the full article

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Google is Launching a New Video Series to Replace its In-Person Conferences via @MattGSouthern

2020/04/15

Google is bringing several of its top advocates together for the first time in a new series of videos. The post Google is Launching a New Video Series to Replace its In-Person Conferences via @MattGSouthern appeared first on Search Engine Journal .

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How to Conduct a Complete Google Ads Audit via @coreydmorris

2020/04/15

Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization. The post How to Conduct a Complete Google Ads Audit via @coreydmorris appeared first on Search Engine Journal .

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