Google announced that it will soon move existing campaigns using Target Search Page Location and Target Outranking Share bid strategies to Target Impression Share strategy based on previous target locations and historical impression share.
A set of PPC benchmarks reveals which industries are currently performing well, which ones are hardest hit, and which ones have seen mixed results. The post DATA: These 8 Industries Are Ruling the PPC Market During COVID-19 via @MattGSouthern appeared first on Search Engine Journal .
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results. The post Google My Business Adds 4 New Attributes via @MattGSouthern appeared first on Search Engine Journal .
We saw Google testing a new ad carousel on mobile named “people also search for” and now we see Google testing this on the desktop results. Leann Pickard posted a screen shot of this on Twitter showing this Google Ads interface under a search result snippets.
Here is a recap of what happened in the search forums today…
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020.
Thibault Adda noticed that now when in Google Maps Street View imagery, and you are looking at a specific business, you might get an icon that you can click on to trigger the launch of the local business knowledge panel. This makes a lot of sense and can be useful for searchers.
Google is testing showing a “service update” section in the Google local panels for some businesses. It seems to be a section to update searchers around COVID-19 changes to the business hours or services, like dine-in or curbside and takeout options for restaurants
Call intelligence service was another Area 120 project. Please visit Search Engine Land for the full article.
Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials. The post 5 Ways to Evaluate Your Authors for SEO via @lilyraynyc appeared first on Search Engine Journal .