Retail marketers should leverage historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns. The post Seasonal Shopping: How to Use Market Insights & Intent Modeling appeared first on Search Engine Journal .

If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always on the money. While certain aspects of Blade Runner ’s vision might’ve been frighteningly accurate, Los Angeles is not yet inhabited by flying cars or giant video advertisements projected onto the entirety of skyscrapers.

Google had yet another indexing issue and the search coverage report in Search Console is very delayed. Please visit Search Engine Land for the full article.

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered.

In content creation, great is the new mediocre.

Breadcrumbs are navigational elements used to create a better UX and improve crawlability. Discover how breadcrumbs impact SEO. The post What Are Breadcrumbs & Why Do They Matter for SEO

Fabrice Canal from the Microsoft Bing team said that “hreflang is indeed a far weaker signal than content-language at Bing,” on Twitter. Bing I believe does not really pay much attention to your hreflang markup, as Google does

Google seems to have a bug when changing the addresses of some server area businesses (SABs) according to local SEO Ben Fisher. He said on Twitter that “ff you are trying to change an address for a (SAB) Service Area business, adding an address and clearing it is not working