Archive for September, 2020

What Is Quora & Why Should You Care? via @martinibuster

2020/09/11

Quora is a top-ranked question and answering community that can form the basis of a successful marketing campaign. This is how to do it. The post What Is Quora & Why Should You Care?

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Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

2020/09/11

You may nominate as many organizations or individuals as you feel deserve the recognition.

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B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile…

2020/09/11

75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer Merkle: How Much Loyalty Customers Have Depends On Several Factors When it comes to driving brand loyalty, 35 percent of millennials and Gen Z desire badges and 27 percent want leaderboards — as the demographic values competition and achievement, while older consumers prefer writing online reviews, taking surveys, or attending events — two of the findings of interest to digital marketers in newly-released report data. MediaPost LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation To help balance lead generation with brand building efforts, LinkedIn (client) has released a new guide for marketers, including updated information on the professional social media platform’s audience reach and ad tools, the Microsoft-owned firm recently announced

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Google My Business Adds Health & Safety Attributes

2020/09/11

Now you can label if your business requires appointments, masks for both employees and customers and if your staff and customers get temperature checks.

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GoogleBot Extension On John Mueller’s Browser?

2020/09/11

John Mueller presented at SEO Day virtually and someone noticed that on his Chrome browser was this little robot extension and shared a screen shot of it on Twitter. I am not sure what it does but I would guess it does some internal debugging related to Google Search and is not a public extension. I can be wrong

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Google Ads Performance Planner Supports Shopping Campaigns

2020/09/11

The performance planner tool in Google Ads now has been upgraded to support Shopping campaigns. Performance Planner now supports Shopping campaigns and Smart Shopping campaigns in Google Ads.

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Google Local Algorithm & Ranking Weirdness Last Week

2020/09/11

Last week, Tuesday and Wednesday, September 2nd and September 3rd, the Local RankFlux tool showed significant changes to the local rankings in Google Search. But I didn’t see much chatter in the local communities.

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How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

2020/09/11

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.

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Daily Search Forum Recap: September 10, 2020

2020/09/10

Here is a recap of what happened in the search forums today…

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New Bing URL Inspection Tool via @martinibuster

2020/09/10

Bing announced a new URL inspection tool that diagnoses issues and provides suggestions for how to make a page rank better.

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