Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Please visit Search Engine Land for the full article.

Google Ads now allows you to exclude data from your smart bidding to prevent conversion tracking issues. Google said “to make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns.”

You don’t have to worry about email spam getting you in direct trouble in Google web search. Gary Illyes from Google confirmed that Google won’t take action in web search, through a manual action in Search Console, if you get caught spamming folks via email.

Google has a neat interactive knowledge graph box or panel for searches done on various amendments within the Constitution of United States of America. A lot of people now are searching for the 25th Amendment, which is about the removal of the sitting President of the United States and this is what Google shows

We’ve covered here numerous times that Google Ads (formerly AdWords) spend has no impact on your Google organic web search rankings. In fact, we just covered that a search engineer said he has personally launched organic features that negatively impact ad revenues for the company.

Here is a recap of what happened in the search forums today…

Google has been teasing us for some time about new performance metrics to replace or add-on to the Google My Business insights. Now I am seeing a new section in the Google My Business dashboard that says “Your metrics will move to a new-look report

I am seeing some signals and signs of a Google search ranking algorithm update touching down in the past day or so. The chatter is limited but it is there and it is unusual. The tools, most of them, are showing big shifts in the Google organic search rankings.

A member of the search marketing community tweeted startling allegations of a Google Ads salesperson. Danny Sullivan responded with help