Gary Illyes from Google confirmed he is slowly working on improving the robots.txt tester tool, which is currently available on the old version of Google Search Console. He said on Twitter “we’re currently in the process(*) of integrating the tester with the production version of the parser.”

Look through the list of Google patents throughout the year that passed. Here’s the compilation of Search Patents of interest for 2020

Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here. The post Partnership Marketing: How to to Build Links & Visibility via @seo_travel appeared first on Search Engine Journal .

Google’s new SMITH algorithm understands long-form content better than BERT The post Google’s Smith Algorithm Outperforms BERT via @martinibuster appeared first on Search Engine Journal .

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.

Numerous advertisers have paused their social media campaigns over yesterday’s events at the Capitol. Please visit Search Engine Land for the full article.

In June Google launched new square map pins to take the shape of advertisements in Google Maps.

We have seen restaurants have to deal with food ordering services being automatically added to their Google Maps and Google Local business listings. Now it seems professional service businesses, like law firms, need to worry about this happening as well.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…