Archive for February, 2021

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms

2021/02/02

The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors. Please visit Search Engine Land for the full article.

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Proven Spanish PPC Keyword Research & Google Ads Targeting Tips via @ZephSnapp

2021/02/02

Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.

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How Can I Compete Against Bigger Websites With More Backlinks? via @tonynwright

2021/02/02

Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites. The post How Can I Compete Against Bigger Websites With More Backlinks?

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Google Search Console Discover performance report now includes all data

2021/02/02

Also be on the look out for the new origin referrer for Chrome Google Discover traffic.

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Google On Removing Redacted Information From Search

2021/02/02

Google’s John Mueller highlighted a document, which he said is not new, but it is useful, named keep redacted information out of Google Search. This document gives you tips on how to help ensure Google does not find this content in the first place and then ends with how to remove the content if it is found.

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John Mueller Recommends Pyramid Site Structure via @martinibuster

2021/02/02

Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure The post John Mueller Recommends Pyramid Site Structure via @martinibuster appeared first on Search Engine Journal .

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Google Search CLS Annoyance With People Also Search For

2021/02/02

So you know, Google is going to slam sites that shift around and end up making you, by accident, click on the wrong spot on the page.

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Google My Business Not Applied Changes Now Offer Send Edit Feedback

2021/02/02

Amy Toman spotted a new feature in Google Local and Google My Business.

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Google Ads Adult Policy Change For Sexually Suggestive Themes

2021/02/02

Google is making changes to its adult policy for Google Ads starting on March 29, 2021. Google said it will then start the “full enforcement” of these new policies four “ramping up over approximately four weeks.” The new policies are around sexually suggestive live streaming, sexually suggestive live chat, sexually suggestive role playing games, and general dating with sexually suggestive elements and themes.

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Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

2021/02/02

Posted by KaviKardos SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy

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