Confused about whether you need XML or image sitemaps and how important they are to Google? Learn more in this Ask An SEO column. The post How Important Are XML & Image Sitemaps To Google

YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.

There are numerous reports of reviews not publishing and going live in the Google local results. So if someone leaves a business a review in Google Maps and Google Local, those reviews are either very much so delayed or just not publishing. Maybe there is some sort of technical bottleneck with the reviews pipeline?

In the entertainment industry, content is the product — and they know how to market it. Here are 7 things content marketers can learn

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards. Please visit Search Engine Land for the full article.

Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results. The post How to Manage Your SEO Program Effectively [Webinar] appeared first on Search Engine Journal .

Plus, how inclusion leads to diversity in marketing Please visit Search Engine Land for the full article.

Cumulative Layout Shift scoring was updated by Google to make it more accurate and fair The post Google Updates Cumulative Layout Shift Scoring appeared first on Search Engine Journal .

Frederic Dubut from Microsoft said Bing “may still crawl parameterized URLs occasionally.” He said that the “most common parameters are taken into account in indexing” but it still may crawl the other parameterized URLs here and there.