Archive for June, 2021

Google 2021 Search Central Unconference On June 21st

2021/06/10

Google has announced less than 12 days before the event kicks off that they are bringing back the Google Search Central Unconference. It is on June 21st at 3PM UTC (11am ET) and you can register over here

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How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too – Ep. 229 via @sejournal, @brentcsutoras

2021/06/10

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S. The post How the U.S

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3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

2021/06/10

The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work.

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Google Ads API Version 8.0 Now Available

2021/06/10

Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more.

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Google demotes slanderous content in search through its predatory sites algorithms

2021/06/10

Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples’ reputations. Please visit Search Engine Land for the full article.

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Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

2021/06/10

We all make mistakes, but these 10 top marketing disasters take the cake. Learn how to avoid a similar fate

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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven

2021/06/10

Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time

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If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief

2021/06/10

Plus, tips for choosing the right event to speak at. Please visit Search Engine Land for the full article.

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Google Video Best Practices Adds Details For SafeSearch & Adult Content

2021/06/10

Google has added a new section to its video best practices help document for SafeSearch and adult oriented content.

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