Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

Here is a recap of what happened in the search forums today…

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results.

Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior

Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO

Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies. The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first on Search Engine Journal .

So you may remember Lily Ray, she was on vlog number two where I went to her office in NYC and spoke about SEO topics at her company named back then Path Interactive.

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally.

Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where influence can help B2B brands optimize for greater marketing impact include brand, growing the influence of key executives and driving leads / sales. While just about everyone in B2B Marketing is aware of how working with influencers can add relevance, reach and engagement to content, not everyone makes the connection between their particular business problem and the influence solution

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. The post How & When to Use Subliminal Messages in Your Ad Copy appeared first on Search Engine Journal