Google’s John Mueller said in one of his #AskGooglebot short video answers that changing your WordPress theme can directly impact your rankings in Google Search.

Google’s John Mueller said that the search company has been working towards providing more “clear guidance” with its help document. This is as opposed to more “handwavy” types of documentation.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has dropped the “website” button in the Google hotel search listings. Previously, if you clicked on a hotel listing, the listing detail page would show a “website” button. That button would take you to the hotel’s website landing page, to potentially book there..

When you go to Google Maps on desktop and place your cursor over a business listing, Google will overlay more details on that business. If you then move your cursor over the business images, you can navigate through the images in a carousel format.

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

It’s a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure. The post 11 Things You Must Know About Google’s 200+ Ranking Factors appeared first on Search Engine Journal .

We’ve seen Google ask searchers if they were or are happy with the search results.

In today’s world, content alone will not win in Google’s SERPs.

Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO. Please visit Search Engine Land for the full article.