Archive for February, 2022

New Microsoft Advertising Dynamic Descriptions Ad Text For Bing Search

2022/02/23

Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence.

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Google Ads latency issues and error messages within advertiser console

2022/02/23

Google has confirmed the issue and is currently investigating these reports. Please visit Search Engine Land for the full article.

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Google AdSense Estimated Earnings Report Is Broken Right Now

2022/02/23

There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with the earnings in the Reports tab. This seems like a widespread bug impacting most, if not all, AdSense publishers right now

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5 HTTP Security Headers You Need To Know For SEO via @sejournal, @martinibuster

2022/02/23

Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal .

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Why Client Trust Is Essential In Paid Media & How To Build It via @sejournal, @oxbird_com

2022/02/23

While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges.

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70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up

2022/02/23

Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click is more expensive this year than it was last year.

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Semantic Search: How It Works & Who It’s For via @sejournal, @dcoates

2022/02/23

Semantic search combines context and user intent through vector similarity to bring intelligence to search engines.

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BrightEdge Acquires Oncrawl To Help SEOs Do More With Data Science via @sejournal, @MattGSouthern

2022/02/23

BrightEdge, a leader in enterprise organic search and content performance, acquires Oncrawl “to make data science solutions more accessible to SEO professionals,” the company says. The post BrightEdge Acquires Oncrawl To Help SEOs Do More With Data Science appeared first on Search Engine Journal .

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Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022

2022/02/23

Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others

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Google AdSense separates YouTube earnings into its own payments account

2022/02/23

In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage. Please visit Search Engine Land for the full article.

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