Google Discover is one of the most sought-after traffic sources by publishers. It’s also one of the most confusing from a visibility standpoint

It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the underlying science of information retrieval (IR).

Google’s John Mueller is able to see and identify content search related spam without even speaking the language. Supposedly this is not a magical power or even that hard to do by someone who was trained to catch spam, but nevertheless, he is able to spot spammy content in languages he does not understand.

TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To Crowdsource Creative appeared first on Search Engine Journal

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal .

These 110 free SEO tools help you identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. The post 110 Top SEO Tools That Are 100% Free appeared first on Search Engine Journal

The Google Search news box has a header named “News” for some queries. That header was never clickable until just recently

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an  86% share . But with great value comes great responsibility, and Google Analytics lacks in that department

The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand marketing and analytics executives said that they understood the metaverse and how it will affect their brand, according to recently-released survey data .