If you’ve ever read Axios, you’ll remember it. At least that’s what Ryan Kellett, VP of Audience at Axios hopes.

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart Bidding and/or Optimized Targeting

Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know

Google’s 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal .

CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams. The post BlueConic named a leader in IDC MarketScape CDP Vendor Assessment appeared first on Search Engine Land. Please visit Search Engine Land for the full article

What does the great reshuffle — the world’s pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on? Nature more often than not seems to have an innate ability to accompany undeniable calamity with something positive, and indeed with the pandemic we’ve also gotten the great reshuffle — which may at first not seem like something entirely good, until we take a closer look. Just as the creation of the web forced upheaval on the pre-web Internet, with each challenge came nearly boundless opportunity, and in some ways the great reshuffle is yet another offshoot of the changes the web itself has given to the world