Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new campaign types, Google Ads audiences have gotten a facelift. The term ‘audience’ has been promoted  Google recently announced some significant changes in its targeting lexicon.

Want to increase traffic from organic search? Learn the top local SEO strategies doctors and dentists need to grow their practice and bookings. The post 10 Local SEO Strategies For Doctors And Dentists appeared first on Search Engine Journal .

I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing’s index when Google has no results for a query. Like Bing would be Google’s supplemental index

Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed.

“ E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced .

B2B Marketers Seek Advanced Metrics to Prove Their Worth . CMOs are feeling pressure to prove their value to others in the C-suite, and that desire to show marketing’s impact on pipeline and revenue is a leading reason why B2B marketers are increasing their focus on – or need for – deeper metrics, according to a study from Demand Gen Report, in association with Align BI

A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers? The post Could TikTok Be A Search Engine?

Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful of SEO work years under their belt.  The majority of SEO jobs (64%) don’t require a college degree, according to Backlinko’s SEO Jobs Report .

Google announced a breakthrough that it calls a step toward achieving the goal of a single AI model that handles multiple tasks The post Google LIMoE – A Step Towards Goal Of A Single AI appeared first on Search Engine Journal .