At the Google NYC SEO Meetup Lily Ray mentioned that when it comes to interviewing new employees for the Amsive Digital SEO team, she asks a question you must get right or you are immediate dismissed. The question is, what is the difference between crawling, indexing, rendering and rankings.

US Federal Communications Commissioner Brendan Carr is requesting that Apple and Google ban TikTok from their app stores. The request is due to the social media apps “pattern of surreptitious data practices.” TikTok is not just another video app

The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs to help those businesses streamline some of their integrations with Google Maps. These include the ability to embed Reserve with Google on your site, a new embed a store location tool, a Locator Plus feature, store locator analytics and more .

Which content management systems are most used today? Learn about current CMS market share and why it matters to SEO professionals

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data,

Google is testing a search result snippet that shows a expandable drop down menus under the snippet that contains weather, hotels, restaurants, visual stories, events and more. When you click on these expandable menus, you get carousels of search results for those types of search features.

You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO. The post Which Is Better For Ecommerce: On-Page SEO Or Link Building?

After your technical , content and outreach strategies are in place, you should be well on your way to digital marketing success.  At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower your team with the right data to help you continue to grow and shape your digital marketing strategy. Setting up your dashboards Fortunately, a myriad of tools can help organize the data you need to keep your traffic growing

Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know appeared first on Search Engine Journal

Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than ever before. Danny said Google communicates more often about algorithm updates, which is why it feels that there are so many more updates now than previously