Archive for July, 2022

Google Maps To Add Aerial Views, More Biking Details & More

2022/07/29

Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.

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9 Ways To Sell In China: Tips For Ecommerce Marketers via @sejournal, @BrianFr07823616

2022/07/29

Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.

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Google: Age Verification Requirement May Prevent Site From Surfacing In Google Discover

2022/07/29

Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover. He added he has to confirm this but has not responded in three days since saying this originally.

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Google Core Web Vitals No Longer Impacted Pages With Noindex

2022/07/29

In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed.

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Google: Embedding Iframes With NoIndex Does Not NoIndex Your Page

2022/07/29

This may be obvious to a lot of folks but embedding iframes can be a confusing topic to many. John Mueller of Google confirmed that if you embed an iframe that contains a meta noindex, it won’t result in the page you are embedding the iframe being removed from the Google index.

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Google Updates Search Quality Raters Guidelines On July 28th

2022/07/29

Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020 to 172 pages in 2021 and now to 167 pages in 2022.

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Responsive Search Ads take center stage – are you prepared?

2022/07/29

Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022.

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B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

2022/07/29

The Metaverse Is No Game for B2B Marketers 72 percent of global business executives have said that they expect the metaverse to eventually effect their organization in a positive way, with some 41 percent expecting it to have a breakthrough or transformational impact in the future, according to newly-release survey data of interest to B2B marketers. Association of National Advertisers (ANA) [bctt tweet="“As the audience in the metaverse grows, it will amplify its overall utility. Building a business in the metaverse becomes more meaningful with millions of people in it.” — Sam Huber @SamHuber" username="toprank"] The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels Even with a robust 54.7 percent B2B trade show market growth and accompanying value expected to hit $10.2 billion in 2022, a full recovery to pre-pandemic levels isn’t set to occur until after 2026, while the business information market segment is poised to expand beyond pre-pandemic levels in 2022, reaching over $66.1 billion, according to recently-released U.S

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How I earned a knowledge panel without a Wikipedia page

2022/07/29

Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust Knowledge Panel entry, but are left with little to no control over what appears in them.

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