Here is a recap of what happened in the search forums today…

Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits

In this article, you’ll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO appeared first on Search Engine Journal

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal .

When your new ad campaign is getting zero clicks, don’t give up just yet.

My approach to PPC is analytical.

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories.

Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use Amazon Hidden Keywords To Increase Product Discoverability appeared first on Search Engine Journal .

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns.

Google is testing a new title for some of the Twitter carousel results in Google Search.