Here is a recap of what happened in the search forums today…

YouTube takes steps to make podcasts more readily available from a dedicated Explore page.

Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page

It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.

Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal

As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google Analytics. You may have them bookmarked or have memorized the three or four clicks you need to get the right report from Universal Analytics.  Now that it will soon become Google’s default analytics tool, let’s look at how to create three common and useful reports for SEO in Google Analytics 4.

Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.”

Here are some tips you can do to help determine whether a story is real or fake.

Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google was asked about that and he said “Search engines don’t interpret your poem.”

Google’s John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users.