Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one, the box expands to the right with all of the details on the business.

Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.

Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns

Natural language processing opened the door for semantic search on Google.

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on Search Engine Journal .

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal .

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today for “ Tracking Growth from Organic Search: SEO Metrics and KPIs Every Marketer Should Know ” presented by Deepcrawl

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups.

We’re expecting the Google helpful content update to launch this week.  Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs