Archive for August, 2022

Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update

2022/08/19

Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd.

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Google: HTTPS Is Not A Requirement To Rank In Google Search

2022/08/19

Google’s John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement to rank in Google Search he explained.

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Google Search On How Many Ads Are Too Much For Your Site

2022/08/19

Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is “too much” – you’d know.

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Google: No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering

2022/08/19

Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering.

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B2B Marketing News: B2B Content Key To CX, Video Consumption Changes, Falling Business Confidence, & LinkedIn’s New Discover Feed

2022/08/19

B2B buyers aren’t always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 percent report having experienced at least one pain point during the online purchase process — two of several findings of interest to B2B marketers contained in newly-released survey data. Digital Commerce 360 B2B Digital Marketers See Content as Vehicle to CX Improvement Some 42 percent of B2B marketers have listed investment in new content and creative assets as the top priority for improving customer experience (CX) over the next year, with 40 percent pointing to strengthening customer retention strategies, and 36 percent pinpointing better alignment of teams and tactics — three of numerous statistics of interest to digital marketers included in recently-released CX survey data.

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How to maximize insights from Performance Max

2022/08/19

You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent and more

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Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again. via @sejournal, @BrianFr07823616

2022/08/19

Google is yet again under fire from for its alleged anticompetitive practices in online advertising.  According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s parent company, for antitrust violations as early as next month.  Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market. This suit, which was filed under the Trump administration, alleges Google’s online advertising dominance constitutes an illegal monopoly.

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Moneyball is the Future of SEO — Whiteboard Friday

2022/08/19

Welcome back to Whiteboard Friday!

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Google Readying A Product Review Algorithm Update For August via @sejournal, @MattGSouthern

2022/08/18

Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A Product Review Algorithm Update For August appeared first on Search Engine Journal .

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