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In this week’s video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews…

Google’s John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs.

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors. The post How To Create Awesome Meta Descriptions appeared first on Search Engine Journal .

Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks stand out a lot – what do you think?

Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.

Did you know that in some countries, like Germany, if you report a review as being fake or spam, Google will email the reviewer about the objection and see if they respond? Mike Blumenthal spotted that in a Google Business Profile help thread.

Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. “Google is aware of an internal issue impacting ads serving,” she wrote.

The Role of Data in B2B Go-To-Market Strategies 59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data challenge, with 56 percent pointing to poor quality data, while 40 percent noted disconnected or siloed data sources — three of numerous statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs What should B2B marketers prioritize in 2023