Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The new features, Watch Interest, Watch Activity and Personalized Insights are intended to help content creators identify areas of interest to their audience. This announcement came via video on YouTube’s Creator Insider channel, which launched in 2017 to provide weekly updates from the site’s creator tech team.
Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th
TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool . What are TikTok Insights.
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In SEO [Podcast] appeared first on Search Engine Journal .
Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition. In July we reported that Google was beginning to automatically upgrade Smart Shopping campaigns to Performance Max.
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal
Not sure whether you should invest in a paid keyword research tool? Try Google Keyword Planner with this handy, step-by-step guide. The post Google Keyword Planner: How To Use The Free Tool For SEO appeared first on Search Engine Journal
This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail…
Managing ad campaigns can be daunting and laborious.