Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll out…

We’ve been covering a lot of Google user interface tests but here is a look at a revamped Google Search desktop interface including some of the tests we covered before. You see the new site links tests, the new people also ask tests, four rows of the Twitter carousel, related searches in three rows and more.

Google is testing displaying the new “sponsored” ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and tested it also on Discover recently, and is now also testing it on the desktop interface.

Google is testing a new search feature to tell you more about a website. This is an “about” carousel that shows more information about a site, including information from the site itself and third-party sites.

Google is testing including the local business profile listings in Google Discover. There is this new section named “mentioned in this article” where Google can show the local business listing of companies that were noted in the article.

Google’s advice since Penguin 4.0 was that you don’t need to disavow links since the links are neutralized and don’t end up helping or hurting you. In short, Google ignores those links. This even applies to when someone redirects a site that was penalized for spammy links to your site, said John Mueller of Google.

Changes to California’s Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a look at how the new requirements will affect B2B brands and marketers. ANA B2B Leaders Are Facing More Headwinds in Data Quality Investments Budget concerns, lack of internal resources, and the inability to show return-on-investment (ROI) proof were cited as being among the biggest obstacles when it comes to B2B data quality investments, according to newly-released survey data. MarketingCharts Google Tests Text Search for Segments in YouTube Clips Google has implemented new video caption text search options as the focus of its latest feature trial for its YouTube platform — a change which could lead to more optimization options and video exposure possibilities for B2B marketers when eventually rolled out to the public, Google recently announced

When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from.

Keeping an eye on your competitor? Learn from their mistakes and take advantage of the opportunity to rank with examples from expert Adam Riemer. The post What Is The Risk Of Focusing On Competitors SEO Strategies?