AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists.  For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level

Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users

The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year.

Google said the two different  Google search algorithm updates – the  December 2022 helpful content system  and the  December 2022 link spam update – may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec.

Here is a recap of what happened in the search forums today…

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on.

Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates are still rolling out and, more so, still causing volatility…

As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations

Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said “we don’t have that connection documented anywhere.”

Microsoft Bing is at it again, this time testing a sitelink interface that zooms in and expands as you hover your mouse cursor over the link. It is pretty cool to see this zoomable sitelink interface.