As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways to help customers shop safely and ensure that merchants’ stores meet these standards. Vetting stores through automation Store badges Automated and human merchant and listing reviews Automatically vetting product merchants.

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”

Microsoft fully launched the quality updates in version 96 of Bing AI Chat on February 28th. It is a tad late, but it is live and reduces cases where Bing refuses to reply and instances of hallucination in answers.

Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.

Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will no longer be available in Google Ads.

Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing’s AI Chat feature. According to some Twitter coverage of his talk, Gary Illyes from Google said this at PubCon yesterday.

Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from a Google helpful content update is possible, you can’t always get back to where you were.

Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal .

Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box .  Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation.