OpenAI’s expands ChatGPT capabilities with plugin support. Initial plugins include a web browser, code interpreter, and a custom knowledge retriever.

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as well as the essential steps to ensure a smooth transition. A Q&A from Steve Ganem, Director of Product for Google Analytics, helps us gain invaluable insights into the key features, challenges, and advantages of adopting GA4.

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of the social media app. Just as US user adoption hit 150 million, the CEO faced tough questions from out-of-touch congresspeople about safety, privacy, selling data, and security concerns. Here’s what happened: “Mr.

Google has just released Bard, its answer to ChatGPT.

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Editing and refreshing content is a vital part of the SEO content lifecycle.

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.

As you know, we’ve been playing with Google Bard, it just started to roll out a couple of days ago. Early on, we were disappointed thus far with how limited it seemed and more so, how it rarely linked to sources and content creators. Now, Google got back to us on why this is the case.

Mikhail Parakhin, the current CEO of Bing at Microsoft and former CTO at Yandex said that Google Bard is “pretty far behind” compared to Bing Chat.

Google Search Console’s URL Inspection tool can now report if the embedURL page for a video uses the newish indexifembedded robots tag.