Archive for April, 2023

Google vs. AI — Whiteboard Friday

2023/04/21

Large Language Models have taken the world by storm in recent months.

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Google Announces Internal Shakeup To Create Google DeepMind via @sejournal, @martinibuster

2023/04/20

Google creates a more powerful unit called Google DeepMind to accelerate the progress of AI innovation The post Google Announces Internal Shakeup To Create Google DeepMind appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 20, 2023

2023/04/20

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has said page experience is now part of what makes content helpful…

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Power next-best action with first-party data by Cynthia Ramsaran

2023/04/20

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.

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Google Bard’s Latest Update Boosts Creativity With More Drafts via @sejournal, @MattGSouthern

2023/04/20

Google Bard’s latest update enhances creative exploration with diverse, distinct draft options. The post Google Bard’s Latest Update Boosts Creativity With More Drafts appeared first on Search Engine Journal .

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Google Introduces New Crawler To Optimize Googlebot’s Performance via @sejournal, @MattGSouthern

2023/04/20

Google introduces GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot.

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4 new Google Analytics 4 Home page features

2023/04/20

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users on the Home page.

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Generative AI coming soon to Google Ads

2023/04/20

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The company plans to use AI to generate unique ads using materials provided by human marketers, based on an internal presentation for advertisers obtained by the Financial Times . The new technology will be integrated into Performance Max, a program offered by Google since 2020 that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation.

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Top 9 WordPress technical SEO issues to address

2023/04/20

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. The great thing about WordPress is it does a lot of the heavy lifting for you.

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Search the 15.7 million websites in Google’s C4 dataset

2023/04/20

Was your website or content used to help train AI systems as part of Google’s C4 dataset? A new search tool from the Washington Post lets you find out. Why we care

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