Archive for April, 2023

Google CEO: Search will evolve substantively in next 10 years

2023/04/10

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care.

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5 tips for creating a high-converting PPC landing page

2023/04/10

So much time, attention, and strategy go into optimizing traffic.

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Vlog #218: Igal Stolpner On Moving From Tel Aviv To New York & Starting His Own Niche SEO Agency

2023/04/10

I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade…

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Google Is Removing 4 Attribution Models For Advertisers via @sejournal, @brookeosmundson

2023/04/10

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search Engine Journal

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Bing Chat May Support Third-Party Plugins Soon

2023/04/10

We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he said “Stay tuned,” as if it is coming soon.

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Google March 2023 Broad Core Update Impact Local Rankings?

2023/04/10

Did the Google March 2023 Broad Core Update impact local search rankings?

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Google Will Use Generative AI In Search

2023/04/10

The Wall Street Journal has an interview with Google’s CEO, Sundar Pichai, on AI, the future of search and all this Bard and AI stuff. In short how AI might impact the future of search.

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Google Ads To Deprecate Non-Last-Click Rules-Based Attribution Models: First Click, Linear, Time Decay & Position-Based Attribution Models

2023/04/10

Google announced that it would deprecate non-last-click rules-based attribution models in Google Ads and Google Analytics starting in July 2023 and then completely by September 2023.

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Google: We Learn How To Crawl Your Site’s URL Patterns

2023/04/10

Google’s John Mueller said when it comes to sites with pagination and large site’s faceted navigation, Google will learn how to crawl it. He said on Twitter, “we do try to “learn” useful URL patterns for sites.”

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Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing

2023/04/10

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor.

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