Quality score .

Last month was jammed packed with Google search news including the Google March 2023 broad core update starting on March 15th and completing on March 28th. We had the end of the February 2023 product reviews update

So far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human.

A couple of weeks ago, Microsoft Bing started to roll out “stories” in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people.

Microsoft is rolling out version 98 of Bing Chat which some of you should start seeing later today or tomorrow. This upgrade reduces the number of times Bing Chat will refuse to create something and also a reduction of disengagements.

Google is testing having the map box automatically expand within the web search results, above or on the right side of the local pack results, when you begin to place your mouse cursor over the results.

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Springtime epitomizes new growth and the possibility for harvesting future successes, and as B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as shifts that often seem to happen so fast that they are difficult to fully appreciate.

Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI.