The expansion of professional service ads, broad match modifier changes, and much more updates were announced today in the Microsoft Advertising April newsletter. Professional service ads. Microsoft Advertising’s professional service ads are now available globally.

Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated.

Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations.

Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the “remove outdated content tool” from Google to remove competitor pages, and he said it works. Although Google’s Danny Sullivan responded, he seems unconvinced that it does indeed work.

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal .

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. It learns from text and images across the web (and human trainers at OpenAI) how to understand and respond to human queries.

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion.

Which chatbot should you use and learn to master? Which platform provides accurate, concise information? Find out in this comparative article

For the past 20 years , local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The dominant role Google’s local and organic results play in bringing nearby customers to our doors has had the effect of making every other source of business listings feel like a bit of a granny unit — tiny and somewhere at the back of the weedy yard