The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening

On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same time period

LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand .  Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site.

Google seems to be testing a grid-like format for local results in the mobile web search results. We see these grid formats primarily for product and shopping search results, but I don’t think I’ve seen this for local search listings.

Google Ads is also testing a gold verification badge or label in the search results. We saw a blue label and then a blue badge-style label and now we are seeing the label in gold.

Microsoft Bing has seemed to add the site name and favicon feature to its search results. This is similar to what Google launched first on mobile last year and then on desktop earlier this year.

Google Ads has been having more than normal latency issues causing errors within the advertiser interface and the Google Ads API.

Google Ads seems to be testing a “show similar” button in the product carousel of sponsored listings. When you click on the “show similar” button, you are presented with a new dynamically loaded carousel that shows more products like the one you were looking at.

Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal