Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your growing content report
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Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio
Google has updated its help document to add the .ai generic country code top level domain (ccTLD) to the the list of domains it treats as generic top level domain (gTLDs).
Google has a bug in Google Search Console where it reported some sites being indexed using mobile indexing as being indexed using desktop indexing.
Fabrice Canel from Microsoft Bing posted a tease on Twitter of the heavily anticipated upgrade to Bing Webmaster Tools.
Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights. Specifically new content performance insights, such as your site’s most popular and trending content on Search.
Mikhail Parakhin, the current CEO of Bing at Microsoft and former CTO at Yandex said that Google Bard uses a “much smaller model” than Bing Chat. This came after someone complimented Bard for its speed over Bing Chat.
Bing Chat is now better at answering sports-related questions with new sports grounding and it also now has an Android search widget. Bing also announced other changes to Bing Chat over the weekend.
What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever?