You provide more than just SEO.

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat rolled out a bunch of mobile features this week…

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today?

Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, irrespective of their background or abilities, so that they don’t feel excluded or uninterested in your brand .

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article.  The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.

Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool

Every PPC marketer aims to deliver improved performance month after month.

A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat.

Earlier this month, I covered a “big” press event Microsoft held announcing some new features and removing the waitlist for Bing Chat.