Internal and external links are essential topics every SEO must learn.

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube

Google can show your business address in more than one language within Google Maps and the Google local search results. So if you have a hotel, Google might be able to show the address both in English and the local language, like French in our example below.

Microsoft Advertising announced a new ad solution for AI-powered chat experiences and solutions. Microsoft said this is a new way to help monetize online services, apps, and publishers monetize chat platforms.

Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details in Google Ads.

Mikhail Parakhin, the CEO of Bing Search, said on Twitter that Bing Chat’s various AI models take months to train and thus you might see updated models released to the public maybe three-times per year.

Microsoft Bing Chat is growing so fast that the team can’t add enough GPUs fast enough to keep up with the growth. This leads to some Bing Chat experiences being slow and a bit laggy. But Microsoft is aware and hopes to be able to improve here.

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