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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. With Google I/O around the corner…

Should I use large language models for keyword research? Can these models think?

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content…

Microsoft Advertising today announced a new API –

PPC is getting more complex, and so does paid search terminology.

For the past couple of weeks now, we’ve been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior.

Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query. Bing is also adding a box named “Microsoft Edge Deal Days” to some search results.

Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can also help with feeding Googlebot URLs that the poor thing otherwise might not see.”

We have seen the Google Explore feature many times, but here is a similar explore feature but as a sub-feature of a single search result snippet. Google is testing showing a scrollable snippet that is more visual and interactive.