Google has released its first set of quality updates to the new Search Generative Experience that began to rollout a few weeks ago. The most noticeable update is that it is much faster, in fact, twice as fast, in responding with an AI-generated snapshot/answer.

Google is updated its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level.

Google’s Gary Illyes confirmed that Google does indeed check to see if an XML sitemap has a change in it before reprocessing the XML sitemap file.

The B2B Marketing Benchmark [Report] 42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected to see a twenty-fold increase by 2030, reaching $2 trillion by 2023, while B2B marketing has shown resiliency and found new ways to drive influence — four of numerous findings of interest to B2B marketers contained in newly-published LinkedIn (client) report data. LinkedIn “Human interpretation, perspective, and refinement complemented by the speed and scale that technological advances will provide is what will differentiate marketing mediocrity from marketing excellence.” — Allyson Hugley @HugleyA Click To Tweet B2B Marketers Are Facing These Challenges with Second- and Third-Party Data 44 percent of B2B marketing decision-makers have said that the quality and completeness of data is the top obstacle they face when it comes to second and third party data, followed by 31 percent who pointed to finding trusted sources, and 28 percent to noted budget limitations, according to recently-released survey data. MarketingCharts The multiplier effect: How B2B winners grow [Report] B2B firms that deliver top omni-channel experiences have improved their market shares by a minimum of 10 percent annually, while B2B e-commerce has become the most effective sales channel, ahead of in-person sales and video conference channels — two of several statistics of interest to B2B marketers contained in newly-published report data.

Much like the internet in the 90s, the metaverse has great potential to shape businesses and people’s lives.

In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.

Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads API version 14 is out…

Google’s John Mueller debunks the “Index Bloat” theory, stating there’s no limit on the number of pages indexed per site. The post Google Debunks The “Index Bloat” Theory appeared first on Search Engine Journal .