Google Ads advertisers were unable to access Google Ads for nearly two hours today, starting around 9:10 am ET. (This issue has now been fixed and our story updated, see our Postscripts.) The issue Advertisers who were trying to log in to manage their accounts saw a 500 server status error

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world.

It has actually been a couple of weeks since we last reported on a Google search ranking update, May 22/23rd, so it has been a while. But I am seeing new signs of another unconfirmed Google search algorithm ranking update today, around June 6th.

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

The new Google Search Generative Experience started to rollout to some users and while there are some legit complaints, overall, it seems like many SEOs are not too impressed with SGE compared to traditional Google Search.

Google Search can now show you both e-book and physical hardcover book availability at a library near you. In 2017, Google offered this feature for e-books but now it seems available for physical books as well, although, I am not sure how new this is.