Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter . The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US

Google’s John Mueller answers whether removing non-indexed pages will help get other pages indexed The post Google On Fixing Discovered Currently Not Indexed appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a big indexing bug with Google News…

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level.  Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. So how can you use GPT to your advantage in PPC?

Anthropic launched Claude 2, an upgraded version of its conversational AI assistant, with improved reasoning, safety, coding skills, and file uploading capabilities in public beta. The post Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability appeared first on Search Engine Journal .

Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes

Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results. Learn more by registering and attending “From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack,” presented by Zeta Global.

New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies still accountable for compliance. The post GA4 Legal In Europe Following New Data Privacy Framework appeared first on Search Engine Journal .

Microsoft is introducing AI-generated headlines and descriptions for ad campaigns.

How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right