Archive for August, 2023

X referral traffic falls for publishers like BuzzFeed, Reuters, CNN

2023/08/24

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care.

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LinkedIn Rolls Out New Features To Enhance Newsletters via @sejournal, @MattGSouthern

2023/08/24

LinkedIn bolsters newsletters with a revamped interface, multiple newsletters per account, and automatic follows for subscribers. The post LinkedIn Rolls Out New Features To Enhance Newsletters appeared first on Search Engine Journal .

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Google will provide more targeted ad data to comply with new EU rules

2023/08/24

Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out on Friday, known as the Digital Services Act (DSA), more onus is being put on large platforms that have more than 45 million regional users, such as Google and Meta.

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LinkedIn’s Feed Is Getting Smarter Thanks To AI via @sejournal, @MattGSouthern

2023/08/24

LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience. The post LinkedIn’s Feed Is Getting Smarter Thanks To AI appeared first on Search Engine Journal

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Using the ChatGPT code interpreter plugin for PPC

2023/08/24

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March.

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5 things ecommerce advertisers can do with first-party data

2023/08/24

First-party data is a valuable and essential resource to leverage across PPC ad platforms.  It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists.

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Google: A Page Doesn’t Have To Be In The Top 10 Results To Be A Featured Snippet

2023/08/24

Google’s John Mueller said there is no rule that a page has to rank in the top ten search result positions for it to be considered eligible for a featured snippet position.

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Bing Chat NoSearch With Bing Disabled In The Wild

2023/08/24

Bing Chat is now testing the nosearch feature, where Bing is disabled for Bing Chat responses.

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Google Local Pack Map Auto Expand Is Now Live

2023/08/24

Since April, Google has been testing a local pack in the search results that auto-expands the map section when you hover your mouse cursor over it. This now seems to be live or rolling out fully.

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Google Ranking Updates – Off The Record

2023/08/24

Google’s Search Off The Record podcast had Danny Sullivan, John Mueller and Martin Splitt on the topic of Google ranking updates. While most of what was talked about is not necessarily new, it is a good refresher on that focusing on the big picture can often be more important that focusing on specific details around doing better with Google algorithmic updates.

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